Why pay for SEO services when you can learn SEO for free? In this article I’ll show you several techniques that are easy to follow as well as effective. Once you learn to apply these techniques, you will not only know how to optimize each new page you publish, but also how your new pages can optimize some of your existing pages in the process.
The first step is understanding how and where to place keywords within your content. You’ll want to be sure that you are using keyword phrases that people are using to look for information. If no one is searching for the keyword phrases you’re using, optimization becomes a moot point.
When I want to optimize my pages for the search engines, I will use my exact keyword phrase in the post/page title and somewhere in the first paragraph of my article. If it fits naturally elsewhere within the article I will use it. If it doesn’t make sense to use it again, I don’t worry about it. I never try to force my keyword phrases into my articles.
There are many different opinions on keyword density. Some say once per 1,000 words while others say once per 100 words. Since there is no consensus on this, I’ve come to the conclusion that this is based more on opinion than fact. I have never given keyword density a second thought and it hasn’t seemed to hurt me at all.
The only WordPress plugin I have ever use for SEO purposes is “All in One SEO”. I know many people also use a plugin called Yoast. These seem to be the two most popular SEO plugins. What I like about the All in One SEO plugin is that I don’t need to do anything with it. If I don’t like the meta description it chooses, I simply write my own but that’s all I ever need to do with it.
In the beginning of this article, I mentioned a technique for using new posts to help optimize existing posts. I achieve this by using internal links. Since I have already written an entire article dedicated to the subject, I won’t go into it in too much detail here. I will tell you that it is a technique that you definitely do not want to overlook.
Read that article here.
Pandas And Penguins
If you’re not sure what I’m referring to here, these are a couple of the animals from the Google algorithm zoo. Every year or so, Google will introduce an algorithm update to “shake up” the rankings a bit. Sometimes this can create some bizarre search results temporarily until the dust clears.
Once things settle down, the result is usually that there is more quality content on the first page of Google while the sub-par content gets knocked back further in the index. These updates can leave many webmasters scrambling and trying to figure what their next move should be. Myself and many of my colleagues often benefit from these updates due to the affiliate marketing training we’ve received.
SEO Content Writing
Another criteria Google uses to rank your pages is the volume of content you write. It has been suggested that your articles should be a minimum of 400 words, but I rarely publish articles with only 400 words! Again, there is a lot of speculation about the “optimum number” of words to use in an article. And once again, not something I think about.
I use as many words as necessary to get my point across and many times that requires 800 words or more. Longer articles tend to be more informative which is what Google likes to see. I have seen people say that too many words isn’t good for SEO purposes but I beg to differ.
I have an article (on another site) that weighs in at just over 1,650 words. Even though I only used my keyword phrase once in the entire article, that page is on the first page of Google for 13 different variations of the phrase I targeted! Make of that what you will 🙂
Do you have any questions about SEO for your website? Leave them in the comment box and I will respond.