SEO has been, and continues to be, one of the most important acronyms in the language of webmasters. SEO is a powerful yet often misunderstood concept. Most webmaster understand the importance of SEO, but many still struggle to understand it’s use. Especially when it comes to understanding the connection between internal links and SEO.
For many years, the conventional wisdom was to spend time in article directories and forums related to your niche looking for opportunities to build inbound links or backlinks. Every link pointing to your site was considered a “vote” for your site thus increasing it’s value in the eyes of the search engines. Backlinks no longer carry the weight they once did but internal links seem to work as well as they ever did.
How To Use Internal Links For SEO
If you are writing for a tightly focused niche, there are probably opportunities to create internal links on almost every post you publish. For example, if I thought that learning to use internal links was an important step to learn affiliate marketing, I could create an internal link. (As you can see)
Not only did I create an internal link there, but I was even able to use the exact targeted keyword phrase as my anchor text. I’m not always able to use the exact phrase to create my link, but it’s still helpful none the less. Almost every post on this site links to page which in turn links to my domain name url.
Using Internal Links Instead Of Outbound Links
If you are an affiliate marketer who focuses on promoting only one or two products, it’s easy to develop the habit of linking to them from most of your articles. (I know I did when I started) The problem with doing this is that it makes your site look like one big affiliate promotion to the search engines.
A better way of doing this is to centralize your affiliate offers by writing one good, in depth review about the products or services your promoting. Then, rather than creating a bunch of outbound affiliate links (which is bad for SEO) you can use internal links to send your visitors to your reviews.
How To Get Quality Backlinks
I suppose I couldn’t write an entire article on links without at least mentioning the use of backlinks. Building backlinks can be helpful but there productive and nonproductive ways to go about it. And believe it or not, the nonproductive way takes more time and effort!
Spending lot of time writing and submitting articles to article directories and web 2.0 sites (like squidoo.com) is not particularly helpful for SEO the way it once was. They’re fine for sending traffic directly to your site but not for helping your content rank.
Quality backlinks are slowly accumulated over time. My favorite way of getting backlinks is by contributing meaningful comments on websites in a similar niche to my own. I do not simply write “Nice site” and hope for a backlink. Webmasters don’t always appreciate that and probably won’t allow your link.
Leaving meaningful comments that are relevant to the post your commenting on will be much more appreciated and will greatly increase your chances of getting a quality backlink. The owner of that site may even visit your site and comment on your articles as well. Having visitor leave comments on your site is also good for SEO.
Ans questions or comments about internal links and SEO? Leave them below and I will respond.