Internal Links And SEO

SEO has been, and continues to be, one of the most important acronyms in the language of webmasters. SEO is a powerful yet often misunderstood concept. Most webmaster understand the importance of SEO, but many still struggle to understand it’s use. Especially when it comes to understanding the connection between internal links and SEO.


For many years, the conventional wisdom was to spend time in article directories and forums related to your niche looking for opportunities to build inbound links or backlinks. Every link pointing to your site was considered a “vote” for your site thus increasing it’s value in the eyes of the search engines. Backlinks no longer carry the weight they once did but internal links seem to work as well as they ever did.


How To Use Internal Links For SEO

If you are writing for a tightly focused niche, there are probably opportunities to create internal links on almost every post you publish. For example, if I thought that learning to use internal links was an important step to learn affiliate marketing, I could create an internal link. (As you can see)


Not only did I create an internal link there, but I was even able to use the exact targeted keyword phrase as my anchor text. I’m not always able to use the exact phrase to create my link, but it’s still helpful none the less. Almost every post on this site links to page which in turn links to my domain name url.


Using Internal Links Instead Of Outbound Links


If you are an affiliate marketer who focuses on promoting only one or two products, it’s easy to develop the habit of linking to them from most of your articles. (I know I did when I started) The problem with doing this is that it makes your site look like one big affiliate promotion to the search engines.


A better way of doing this is to centralize your affiliate offers by writing one good, in depth review about the products or services your promoting. Then, rather than creating a bunch of outbound affiliate links (which is bad for SEO) you can use internal links to send your visitors to your reviews.


How To Get Quality Backlinks


I suppose I couldn’t write an entire article on links without at least mentioning the use of backlinks.  Building backlinks can be helpful but there productive and nonproductive ways to go about it. And believe it or not, the nonproductive way takes more time and effort!


Spending lot of time writing and submitting articles to article directories and web 2.0 sites (like is not particularly helpful for SEO the way it once was. They’re fine for sending traffic directly to your site but not for helping your content rank.


Quality backlinks are slowly accumulated over time. My favorite way of getting backlinks is by contributing meaningful comments on websites in a similar niche to my own. I do not simply write “Nice site” and hope for a backlink. Webmasters don’t always appreciate that and probably won’t allow your link.


Leaving meaningful comments that are relevant to the post your commenting on will be much more appreciated and will greatly increase your chances of getting a quality backlink. The owner of that site may even visit your site and comment on your articles as well. Having visitor leave comments on your site is also good for SEO.


Ans questions or comments about internal links and SEO? Leave them below and I will respond.









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  1. Alissa

    Great article on internal links and SEO Steve!

    I just recently learned about back links and how they can negatively effect a website. I can definitely see why. It’s so hard to believe that a few years ago back links were all the rage!

    I really like your suggestion here; to leave relevant, meaningful comments on websites within a similar niche to your own. Such a great, friendly way to improve BOTH parties’ websites!

    All the best,

    • Steve

      Backlinks are still heavily promoted as a good way to get your site ranked and people are still buying and selling backlinking services. Not a good idea. Building natural backlinks through meaningful contributions in similar niche’s is definitely a better way to go.

  2. Asher

    Hi Steve,
    Thank you for explaining the difference between internal and external links and how they impact SEO. Being a new web developer and affiliate, I found this article very helpful and insightful. You helped me to see that I am, in fact, back linking on my blog articles which I will now change to an internal link. I find this website to be very useful. Thanks.

    • Steve

      Thanks Asher. People spend way too much time building backlinks when they could be creating quality content for their own sites and cross linking for SEO purposes.


  3. Steve, I don’t know whether you have a background in teaching but your work is always very clear, precise, to the point and useful. I have had several odds and ends of areas of uncertainty I have cleared up tonight just looking at some of your various contributions. I appreciate the great help.

    • Steve

      Thank you for the kind words Harold. I never thought I would be mistaken for an educator since I was a horrible student in the traditional school system. One thing I have always been pretty good at is taking certain subjects and making them easier to understand. I know how to break things down to what’s important and leave out what isn’t. Thanks for stopping by,


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