How To Build A Great Website

If you want to learn how to build a great website, there are a number of things you’ll want to take into consideration. I’m going to cover quite a bit if ground here, so feel free to bookmark this site for future reference. Below is a list of topics I will be covering and most topics will have a series of sub-topics as well.


  • Build A Great Looking Website
  • Using Images
  • User Friendly
  • SEO Friendly
  • Informative & Helpful
  • Profitability


Building A Great Looking Website


You don’t need to be a professional graphic designer to have a great looking website. In fact, there can be beauty in simplicity. A great looking website is easy on the eyes and well organized. There are many flamboyant people out there who want their personality to show through in the design of their site but your site is NOT all about YOU!


Then, there is the other extreme. People don’t want to take the time to look through all of the available WordPress themes so they choose “whatever” and just start building. Of course, themes are not final and can always be changed later. Themes should be thought of as templates to be modified.


Note: Try to avoid using a black background with white letters. They look cool but they are hard on aging eyes. (Video gaming sites are an exception) 


I like to choose themes with lots of white space (some color outside of the content area is fine) and no header image. I see many websites with pre-installed header images that have nothing to do with the content of the website. It’s easy enough to create a great looking, custom header to fill the white space.

The video below shows you how to create a custom header using and is installed on the EASE WordPress theme.




Using Images 


If you want to build a great looking and engaging website, it’s important to learn how to use images. Images add visual appeal for your users and make your site look more professional. They may even lead your visitor to an affiliate sales page that could earn you a few bucks! There are a few simple guidelines I use when uploading images to my sites:


  • No Images To The Left
  • No Staggering Images From Left To Right
  • 300 Pixels Or Less To The Right
  • 300+ Pixels In The Center


Understanding Image Links



Link To None

Link To None

Having your images linked (clickable) can be useful but it can also be harmful if not used properly. There are 2 reasons why you may want your images to be clickable.


  • To Show An Expanded Version (Helpful for small print)
  • To Send You Visitor To Another Page Or Site


If you do decide to leave some of your images linked, make sure they open in a new window. The reason for this is, if your visitor decides to “close” the window rather than clicking “back”, they will end up leaving your site all together! I have done this quite a few times and I have always ended up looking for another site.


The image to the right is an example of how I post most of my images. If want your visitor to have the option of viewing an expanded version, the link will be automatically set by default and you won’t have to do a thing. If you want to sand them to a specific page or site, there is an option to add a custom url.


Building A User Friendly Site 


A great website must be user friendly! But, what exactly does “user friendly” mean? For me, a user friendly site means that I can access all of the content “above the fold“.  If you’re not familiar with the term “above the fold”, it simply means everything you can see when landing on a site without having to scroll down.


This is why I choose to have a horizontal menu just below my header image and a category widget close to the top of my side bar.



Some of my posts can be found in a dropdown menu while ALL of my posts can be found in one or more CATEGORIES in the sidebar to the right. Your visitors probably won’t view most of your pages but at least they are easily accessible. If your visitors need to hunt for your articles, they will probably never be read.


Build A SEO Friendly Site 


Great websites often achieve high rankings for a number of keyword phrases within a certain niche. Not just any keyword phrases mind you. Anybody can get a first page ranking in Google for a keyword phrase that isn’t searched for. An effective SEO strategy will help you rank for the keyword phrases that count! Learn more about effective SEO strategies.


Build An Informative & Helpful Site


Have you ever landed on a website with little or no information but plenty of affiliate links and banners? I call those sites “banner farms”.  I leave sites like that immediately as I’m sure you would. I don’t mind seeing advertising on a website and I don’t mind that the site owner is ultimately trying to sell something. (I would be a hypocrite otherwise!)


However, I do want enough content to make an informed decision to purchase. I am not going to “Buy Now” just because I am told to do so! If I am satisfied with the information I receive on a site, I will gladly buy through an affiliate link.


Don’t Be The Pushy Sales Person



We have all dealt with these people  in car lots, or certain retail stores. Most likely, you will just deal with it since you have already taken time out of your day and driven to that store. Online however, is a much different story. One click of the mouse and you’re history! You only have a very small window of time to convince a visitor that they should read your article. If you hit them with a sales pitch right away, you will probably lose them.


The best way to sell anything through your website is not to sell. Rather, you’ll want to inform. People will buy through recommendations that follow great information. Don’t just rehash the same information that can be found on any site. Go “above and beyond“. Your readers will appreciate that and they are more likely to like you and trust you.



Building A Profitable Website



Last but not least, a great website is profitable. (Or at least potentially profitable) Building a profitable website takes time, patience and a lot of effort. wasn’t built in a day 🙂 Great websites are built one great article at a time. I don’t claim to be a great writer, but there are certain elements that I believe make a great article.


  • Interesting Headlines
  • Visual Appeal
  • Helpful And Informative
  • Conversational (Don’t be a robot)
  • Written With Intent


Take your time when writing articles for your site. If it takes you 3 days to build 1 great article, then that’s what it takes. If you put too much pressure on yourself, you may end up publishing a lot of sub-par content that isn’t helpful to anyone. It takes a bit of practice to build great looking webpages with quality content but it can be learned by almost anyone. Hopefully, some of the suggestions here will help you build a great website of your own!


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  1. Hilda

    Thanks for the video you posted. The instructions are very clear and easy to follow. I really need to improve my website and the information provided here is very useful. Blessings!

  2. Tom

    Thank you for all this great info it has helped me out quite a bit and I have been doing this for awhile now. Wish you the best if luck. Keep up the good work.

  3. Alissa

    Great, helpful article on how to build a great website Steve! And can I say… AWESOME video! I didn’t realize that is was so easy to get “cool text” onto your site!

    I will be coming back to this page often so I can make sure I’m following all of your great advice! Thanks!

  4. Doug

    Great tutorial Steve, Will refer to this many times I am sure. Very clearly explained and is an area that is timely for my project right now. Thanks


  5. seo

    Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you?

    • Steve

      Well Mr. SEO, Thanks for your amusing comment. Half of the factors you say I’m missing are clearly used in my article and some of the things you mentioned are no longer relevant to SEO. I have a good number of first page listings in Google so clearly, I am doing something right. Of course, we all know that you didn’t leave this comment to be helpful. You just used this as an opportunity to spam my comment section and leave a link to the scam you’re promoting. If YOU knew anything about SEO, you wouldn’t need to spam sites like mine. Good luck with your scam 🙂


  6. Tom

    Hey Steve- First let me say “Awesome Site” I really enjoyed your video which informative and easy to understand. I also like the flow of your content and the images really set the page off! I will follow your instruction as far as content is concerned in which you say Interesting Headlines-Visual Appeal-Helpful And Informative-Conversational (Don’t be a robot) and Written With Intent… you are spot on. Look forward to further posts-

    All the Best-Tom

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