Many people have found a way to earn extra money in their spare time through affiliate marketing. In fact, many people have been able to quit their full time jobs and some have even become quite wealthy. So, how does affiliate marketing work exactly?
Affiliate marketing is a commission based marketing system whereby a webmaster can earn money by connecting buyers with sellers. You do not need to sell products directly from your website. You earn money by sending the buyer to the sellers website with an affiliate link exclusive to you.
The list of companies offering affiliate programs is always increasing. It’s a smart way to build a large sales team without having to worry about all of the headaches associated with having a lot of employees. If you’re interested in promoting a certain type of product or service, look for companies who have websites that offer those products/services. Chances are, you’ll be able to find a company with an affiliate program.
Amazon.com is probably the most well known affiliate program around. Affiliate marketers love amazon due to the enormous range of products they can promote. Even if a consumer buys a different product than the one being promoted, the affiliate still makes a commission.
Some affiliate marketers have started looking for alternatives to amazon due to the low commission rates. Another problem is the fact that there is a growing list of states where resident can no longer use the amazon affiliate program.
An affiliate network is usually a company who has a pool of retailers for whom they manage affiliate programs. One of the more popular affiliate networks for people just starting out in affiliate marketing is Clickbank.
Anyone can apply to become a Clickbank affiliate and once you’re accepted, you can immediately begin promoting any and all of the products available on their site. Clickbank products serve a wide range of niches and the commissions are usually 50% – 75%!
Pay Per Lead
Pay per lead programs, as the name suggests, is where a company will pay you a certain amount for sending them a qualified lead. That means that the leads you send must demonstrate real interest by submitting detailed information. The internet is full of “tire kickers” so these companies definitely want to weed them out when they’re paying for a lead.
Pay per lead programs are usually offered by financial institutions, insurance companies and educational institutions. Reputation is important to many of these companies so they will actually have an affiliate manager examine your site.
It’s not unusual for these companies to reject your application the first time around but it’s never final. You can always continue to improve your site and re-apply later.
Pay Per Click
Pay per click campaigns can be extremely profitable for affiliate marketers who know what they’re doing. I’m sure you’ve seen those “Ads by Google” a million times on various websites. Those ads are a result of a pay per click advertising campaign. It’s an easy way to get traffic to your site.
Pay per click is not recommended for people who are new to affiliate marketing. Until your website can convert a decent amount of visitors into buyers, it’s best to learn how to build traffic through free SEO methods.
Offline Affiliate Marketing
Over the last several years, many marketers have been using their skills to gain clients who run traditional businesses. Most “bricks and mortar” business owners know very little about marketing themselves online in an effective way. This has created a huge opportunity for affiliate marketers.
Internet marketers are snatching up domain names that include; type of business followed by the targeted city. An example of this would be: “plumbersincleveland.com”.
These types of domain names are usually easy to rank for. Once the owner of the site achieves top search engine rankings, they look for a business owner in that field and offer to feature that particular business on the site for a monthly fee.
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