How To Build An Affiliate Marketing Website For Passive Income
Learning to build an affiliate marketing website requires work, patience and perseverance but if it’s done right, it can pay you for years to come! So, let’s skip the small talk and jump right in shall we?
Planning Your Affiliate Marketing Website
Entrepreneurs have a knack for envisioning how they expect their businesses to look before the business even exists. They plan their work, then work their plan. There’s a good chance that your website will end up looking much different than you originally envisioned, but the plan is still important.
The aesthetic aspects of your site can always be improved upon. It’s how you structure your site that has the largest impact on how well your site will function. The better the structure, the better the search engine results!
Things To Consider When Planning Your Site
- Choosing A Domain Name
- What Do You Plan To Market?
- Who Do You Plan To Market To?
- How Will Your Potential Customers Find You?
- How Important Is SEO?
Choosing a domain name. When choosing a domain name, you’ll need to decide if you want to go with an EMD (exact match domain) or something brandable. If you’re not familiar with these terms, I’ll explain.
An EMD, as the name suggests, is when you take an exact search phrase and buy that domain name with the most desirable extension you can find. The site you’re on right now, Affiliate Marketing Basics is an example of an EMD.
A brandable domain name would be a name you use to build your own brand. Something short and catchy that wouldn’t necessarily tell you what the site is about. For example, I own a site called firemyboss.net. My goal with that domain name is to build a brand, not to target a keyword phrase.
What do you plan to market? If you have already decided on a product or service that you plan to promote, you’ll want to start thinking about who your market is. A great way to do this is to compile a list of different groups of people who would benefit from your offers.
For example, lets say you want to promote a consumable weight loss product. Who would benefit from the particular product you want to promote?
- People who are sick of the diet roller-coaster.
- People looking for more affordable solutions.
- Women wanting to lose pregnancy weight.
- Men wanting to lose their spare tire.
- People looking for healthier weight loss products.
You should be able to come up with a sizable list for almost any niche. The bigger the list, the more potential keyword phrases which also means more traffic and more money!
Who do you plan to market to? The process is pretty much the same. The only difference is, instead of targeting groups of people for a certain product, you’re targeting products for a certain group of people.
How will your customers find you? This is where a good marketing plan comes in. How you spend your time marketing your site can depend a lot on what niche you’re in. However, there are a few things that all webmasters need to focus on. One of them being quality content.
Which leads to the importance of SEO friendly, quality content.
How important is SEO? SEO (search engine optimization) is a method of creating quality content that is visitor and search engine friendly. Creating SEO friendly content is essential for receiving free search engine traffic. To learn more about best SEO practices, see my post : What is SEO content writing?
How To Structure Your Affiliate Marketing Website
Planing your site structure ahead of time will help you to better organize your content leading to a better visitor experience and better overall site optimization.
Here’s an example of how I structure my sites.
For this site, I created 4 pages based on keyword phrases that are relevant to the domain name. When you scroll over those pages, you can see a dropdown menu with a list of posts that support those pages. Almost every post I create directly links to the page it supports. This makes it easy for visitors to find relevant posts and the page gets a boost in the rankings.
Pages vs Posts
I have seen many people ask which are better, pages or posts. There is no difference from an SEO stand point but there are advantages and disadvantages for each. Pages are useful as menu items, “About” pages and disclaimers. Posts are more flexible in their uses.
For example, besides just being added to a dropdown menu, posts can also be categorized. Sometimes, I will write an article that isn’t relevant to the pages within my menu. If that’s case, I will assign it to one (or more) of the categories I’ve created.
Categorizing your posts can have another added benefit. When you assign your posts to a category (or two), WordPress generates additional permalinks which could increase your chances of being found for long tail keywords you hadn’t thought of.
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